TRANSLATE-Hand Woven Ikat is a concept Apparel and Home Textile Design company that empowers regional Ikat artisans in transforming the traditional hand-loom weaving to contemporary outfits and home accessories. Translate came into existence in the year 2010 by the entrepreneur duo Vinita and Vikas Passary, with its operations including designing, production and retailing through multi brand store Anonym in Hyderabad, Translate was also retailing across major cities of India through various stores and retail exhibitions contributing to the sustainable fashion.
The response of customers has always been overwhelming across major cities, New Delhi primarily being one of them, out of which the idea of having a permanent retail space in the capital of the country came up. New Delhi is a cosmopolitan place with clusters catering to not just the local tastes but also the crowd with overseas perspective. Hauz Khas village is one such epitome of melting pot of culture i.e. fashion, food and lifestyle. With a collection of designer’s store and antiques store that draws attention to the Delhi’s elite. Hauz Khas, now mushrooming with Bars and Restaurants, is brimming with its quaint charm. Hauz Khas can definitely be termed as a hub of designers and collectors. The village is scattered with elegant homes, trendy designer buildings, furnishing outlets, fashion boutiques, curio shops and plenty of eateries.
Having so many things to offer in one platter, Hauz Khas village became the most sought after location to open Delhi’s only destination to shop for hand-woven ikat – TRANSLATE. Situated in the lane behind Ogaan, Hauz Khas Village, the store is a one stop destination for all your handloom needs, started in March, 2015 it houses contemporary outfits and an exclusive range of home furnishing and accessories transformed out of traditional handloom weaves empowering regional artisans of Pochampally. The outfits are classic, minimalistic with attention to details and have more emphasis on effortless everyday comfortable style.
The apparels are major fashion staples among women from all walks be it professionals or home-makers. The store also houses home furnishing products such as cushions and bedcovers in traditional and contemporary abstract designs and lifestyle accessories such as bags, dupattas and stoles.
The store interiors have been designed to create a long lasting customer experience and inspiration centre to commensurate with aesthetics of the brand and expectation of the customers with the brand. It very well blends with the ambience of the Hauz Khas village. From the extensive glass facade to give a peek-a-boo of the store interiors, a profusion of subtle diffused light and high visibility for visual merchandising, the store interiors are wide, spacious and offer products in easy visibility.
The store witnessed not just huge footfalls on its very first day of opening but also overwhelming sale from the connoisseurs of sustainable fashion both national and foreign tourist who could not resist themselves from shopping in bulk.
Drop in at TRANSLATE-Hand-woven Ikat, 24/1 Hauz Khas Village, Lane behind Ogaan, New Delhi-16 the chic store of contemporary clothing amidst the captivating Hauz Khas.Open on all day from 11 AM to 7 PM. Contact : +91-9810303673.