TRANSLATE-Hand Woven Ikat is a concept Apparel and Home Textile Design company that empowers regional Ikat artisans in transforming the traditional hand-loom weaving to contemporary outfits and home accessories. Translate came into existence in the year 2010 by the entrepreneur duo Vinita and Vikas Passary, with its operations including designing, production and retailing through multi brand store Anonym in Hyderabad, Translate was also retailing across major cities of India through various stores and retail exhibitions contributing to the sustainable fashion.The response of customers has always been overwhelming across major cities, New Delhi primarily being one of them, out of which the idea of having a permanent retail space in the capital of the country came up. New Delhi is a cosmopolitan place with clusters catering to not just the local tastes but also the crowd with overseas perspective. Hauz Khas village is one such epitome of melting pot of culture i.e. fashion, food and lifestyle. With a collection of designer’s store and antiques store that draws attention to the Delhi’s elite. Hauz Khas, now mushrooming with Bars and Restaurants, is brimming with its quaint charm. Hauz Khas can definitely be termed as a hub of designers and collectors. The village is scattered with elegant homes, trendy designer buildings, furnishing outlets, fashion boutiques, curio shops and plenty of eateries.Having so many things to offer in one platter, Hauz Khas village became the most sought after location to open Delhi’s only destination to shop for hand-woven ikat – TRANSLATE. Situated in the lane behind Ogaan, Hauz Khas Village, the store is a one stop destination for all your handloom needs, started in March, 2015 it houses contemporary outfits and an exclusive range of home furnishing and accessories transformed out of traditional handloom weaves empowering regional artisans of Pochampally. The outfits are classic, minimalistic with attention to details and have more emphasis on effortless everyday comfortable style.The apparels are major fashion staples among women from all walks be it professionals or home-makers. The store also houses home furnishing products such as cushions and bedcovers in traditional and contemporary abstract designs and lifestyle accessories such as bags, dupattas and stoles.The store interiors have been designed to create a long lasting customer experience and inspiration centre to commensurate with aesthetics of the brand and expectation of the customers with the brand. It very well blends with the ambience of the Hauz Khas village. From the extensive glass facade to give a peek-a-boo of the store interiors, a profusion of subtle diffused light and high visibility for visual merchandising, the store interiors are wide, spacious and offer products in easy visibility.
The store witnessed not just huge footfalls on its very first day of opening but also overwhelming sale from the connoisseurs of sustainable fashion both national and foreign tourist who could not resist themselves from shopping in bulk.
Drop in at TRANSLATE-Hand-woven Ikat, 24/1 Hauz Khas Village, Lane behind Ogaan, New Delhi-16 the chic store of contemporary clothing amidst the captivating Hauz Khas.Open on all day from 11 AM to 7 PM. Contact : +91-9810303673.
There must be an existence of an unseen, undying crave for age old textiles to make a comeback in the world of contemporary fashion. And that’s what understandably makes this centuries-old textile so lovable. Well, its versatility for starters. While, with the passage of time, we've closely observed with considerable eagerness that art of ikat has morphed into hats, scarves, pillows, bags, and even ties.
The factual reason as to why we are such die-hard big fans has to do with the tedious work behind it. To make ikat, artisans use bindings, such as knots or rubber ties, to protect portions of the fabric during the dyeing process, which creates a desired pattern on the yarn before its woven into fabric. Each of the artisan groups varies in their approach to ikat because techniques can be different, region or nation-wise. However, the end result remains the same: a trendy and inimitable textile that can be used in myriad ways.
The endless endeavor of Translate is to resurrect the magic of magnificent art of ikat.
Primarily there are three main variants of ikat:
Warp ikat is the easiest of the three. It is created when the pattern is dyed onto the longitudinal or warps which are threads before being woven.
Weft ikat is significantly more difficult than its warp counterpart because the pattern is dyed onto the lateral or weft—threads. These dyed weft threads add a level of complexity for the weaver who has to keep them aligned so the pattern comes together with precision, all through.
Double ikat is perhaps the most difficult technique to master. This process includes both dyed weft and warp threads. This method is only practiced by a handful of weavers in Japan, Indonesia, and India.
Weaving magic out of thread - and earning a livelihood.
Translate is an exclusive brand selling stylish hand-woven clothing and home furnishings. ‘Translate’ is also an artisan rich company that grew from Vinita and Vikas Passary’s passion for hand-woven textiles. As a life-style product designer, Vinita fell in love with fabrics made by weavers on a village exploration in India.
In 2010 Vinita embarked on her adventure to revive the old-age IKAT to suit the current fashion. She made several visits to meet textiles curators and artisans from all over Inida, spending countless time to discover a new way to present Ikat. She decided to bring the like-minded designers and the weavers on the same page. A new story was born.
Often asked ‘why Translate’? Vinita says ‘during the process of finding the right direction for Ikat and make something meaningful that people could understand relate to was the primary focus. It was a big walk to bring the designers and weavers come together making a product for today’s buyer. Although the end product was visible in mind, it was everyone’s effort translated the thread to take a usable shape. Of course we could name it anything, but we all knew the fact we only were catalyst and not the creators. So the word ‘Translate’ stuck
Now, four years later Translate has developed exclusive designs through beautiful hand-loomed fabrics – in the process supporting a dying art and bringing the thread back in hands of weavers, who otherwise had opted for mundane daily jobs. What goes into making something like a ‘Translate’ clothing is not a straight-forward route. Like every retail business, it has its hiccups, however The Passary duo have kept patience and persistence to see the light at the end. The business today supports 15 weaver families, people working on a chain of retail outlets and support budding designers.
Vinita with support from her husband Vikas Passary and friend designer Sekhar indeed have revived a precious art and made a clothing line that not only wows the current day woman but also pleases my mother.
By Samir Patra
Writer of this article is a brand strategist and independent blogger